Bringing together everything you need

Supply Chain Management

We make the flow of goods and services from our suppliers to your customers simple and straightforward


Expertly produced online and printed marketing material, tailor made to your business needs

Support &

You are not alone; we understand the challenges in running a business and are by your side every step of the way

Dare to be 

We have a track record in breaking the mould and we are always looking for new ideas to give our members the edge


With our partner, Comgem, we have developed a cutting edge e-commerce solution

You choose how we help you

We have created the memberships to suit your needs and as you grow, we support your needs through that growth.

Feature comparison

Features Activate Align Advantage
Main OP Advantia Terms
Introduction to wider sector suppliers
Manufacturer direct marketing and full range of products -
Community - Advantia's information and discussion portal
Central support, experience and expertise to develop your business
Centrally produced marketing collateral
Advantia's e-Marketing platform -
MERLIN 180 - Advantia's online e-Commerce trading platform
MERLIN 360 - Advantia's full end-to-end trading platform
Network with like-minded entrepreneurs
Regular contact and support from Advantia dealer board buddies
Managed marketing
Enhanced CRM -
Voting shareholder in Advantia group - -
Opportunity to serve on Advantia Board as Non-Executive Director - -