| Features
                     | Activate
                     | Align
                     | Advantage
                     | 
|---|
| Main OP Advantia Terms
                     | ✓
                     | ✓
                     | ✓
                     | 
| Introduction to wider sector suppliers
                     | ✓
                     | ✓
                     | ✓
                     | 
| Manufacturer direct marketing and full range of products
                     | - | ✓
                     | ✓
                     | 
| Community - Advantia's information and discussion portal
                     | ✓
                     | ✓
                     | ✓
                     | 
| Central support, experience and expertise to develop your business
                     | ✓
                     | ✓
                     | ✓
                     | 
| Centrally produced marketing collateral
                     | ✓
                     | ✓
                     | ✓
                     | 
| Advantia's e-Marketing platform
                     | -
                     | ✓
                     | ✓
                     | 
| MERLIN 180 - Advantia's online e-Commerce trading platform
                     | ✓
                     | ✓
                     | ✓
                     | 
| MERLIN 360 - Advantia's full end-to-end trading platform
                     | ✓
                     | ✓
                     | ✓
                     | 
| Network with like-minded entrepreneurs
                     | ✓
                     | ✓
                     | ✓
                     | 
| Regular contact and support from Advantia dealer board buddies
                     | ✓
                     | ✓
                     | ✓
                     | 
| Managed marketing
                     | ✓
                     | ✓
                     | ✓
                     | 
| Enhanced CRM
                     | -
                     | ✓
                     | ✓
                     | 
| Voting shareholder in Advantia group
                     | -
                     | -
                     | ✓
                     | 
| Opportunity to serve on Advantia Board as Non-Executive Director
                     | -
                     | -
                     | ✓
                     |